Jeff joined Grey Advertising in March 2011. He is currently the ECD running the agency’s work for RadioShack, 3M, and Crown Royal.
Other accounts he's run while at Grey include Ally Bank, Etrade Financial, Ketel One Vodka, Olive Garden Restaurants, Febreze, and various P&G projects.
Jeff manages roughly 60 creatives across traditional and digital platforms including 10 CDs and 12 ACDs.
This team, across multiple accounts, has been recognized by Cannes (including lions), The One Show (including pencils), The Effie's, The Andy's, and more importantly, pop culture at large.
During Jeff's tenure, he has also led and won pitches for RadioShack, Mike's Hard Lemonade, P&G 175th anniversary, and others. Along the way, he helped shape the agency's creative structure for growth. Scaled from 400 employees to 1000 in 2 years.
Prior to joining Grey, Jeff operated his own boutique agency and consultancy, Youngblood and separately, Phasmatrope Studios, a production company, both based in Philadelphia.
In addition to commercial directing and managing his own clients, he consulted on and ran new business pitches for large agencies. Most notably, in 2010, the $1B US Army pitch (not awarded) and the $180M Sports Authority pitch (won) in 2011.
Jeff came to national prominence as Chairman and Chief Creative Officer of Odiorne Wilde Narraway and Partners (OWNP), an agency he co-founded in 1994.
At the epicenter of Bay Area creativity for a decade, OWNP helped create the electronic gaming industry with its launch of Electronic Arts, which remains an industry leader.
A second-generation ad veteran, Jeff started as a copywriter at Y&R in Rochester, New York. He later moved west to work for Chiat\Day, Goldberg Moser O’Neill and Hal Riney & Partners before starting his own agency.
Jeff has been in advertising for over 20 years. Over that time, he has been on most major creative juries and personally won multiple accolades from The One Show, CA, D&AD, and Cannes - just to name a few.
Here are some additional highlights:
He wrote the tagline, “If it’s in the game, it’s in the game” for EA Sports.
He wrote the tag line "All things sporting good" for Sports Authority.
He has twice been awarded "Best copywriter in Canada".
He has won the Howard Gossage award for "Best copywriter in San Francisco."
He launched one of the first ever digital agencies called Murder Inc. (where he served as Chairman and CCO).
He had his agency written about as one of the 10 greatest success stories of overseas expansion in a book published by The US Chamber of Commerce.
He had his agency profiled in CA magazine in 2001.
He has been featured in major publications such as Wired Magazine and The Wall Street Journal (even got his face illustrated).
He has appeared on TV shows such as Business Unusual, The Greta Van Sustren Show, and others.
He has been on multiple creative juries over the years and personally won multiple accolades from The One Show, CA, D&AD, and Cannes - just to name a few.